I generally don't pay attention to this stuff anymore, because it's usually a fire that burns itself out and the world keeps on spinning, but...
The Comics Internet has been in meltdown over the weekend as word got out about the first Marvel retailer summit in two decades, which - with the best of intentions, Marvel (God bless their hearts) decided to invite in ICV2 and let them report out on some of the conversations between their senior staff and retailers.
and the part that set the internet ablaze
I'm the first person to nod and acknowledge that sometimes the unicorn dreams of the world don't add up to financial success and security for all, no matter how much we want the opposite to be true. But...
The sentence that is getting all the play:
We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.
I would point out, it seems like folks are ignoring all the "we like our diverse characters, and we were doing okay with them until just now" commentary surrounding that sentence. In context (and you can see the article in that third link above), it sounds more like a guy trying to grasp market forces that changed super rapidly, is looking at what's not selling and making a statement that reflects his spreadsheets. And he made some insensitive remarks in illustrating what they saw happening. Which is why you don't do that.
Honestly, I cannot believe a wing of Disney opened the door to the amateur-hour world of comics press during frank conversations. Off-the-cuff-on-the-record convos have never been the strong suit for most comics folks. In the end, the same guy had to come back and admit that some of those new characters are popular or are doing fine and he undermined Marvel's significant efforts to diversify their character base and their fan base. And that just makes Marvel, clearly, look awful.
My intention is not to protect Disney/ Marvel so much as to say - "Marvel, that was kind of bone headed on a multitude of levels" and to also say "My fellow progressives, it's possible many market forces are in play that are impacting sales on books featuring newer characters, which in Marvel's case of late, are those diverse characters because those are less established characters who don't have the foothold of, say, Spider-Man."
I'd argue that that there's probably a much more realistic reason Marvel is having issues than a sudden public disinterest in diversity.
None of this is news - but this is my "how I wandered off from Marvel" journey.