In some ways I'm amazed I haven't totally turned on this show. It can be twee, it's a lot too precious in some scenes, and the "look, we're doing the 1980's!" while getting a lot of details wrong should have pushed me over the ledge.*
Sometimes I wish they'd just turn to David Harbour and Winona Ryder and ask "is this actually right? As someone who was a young person in 1985, is this accurate?" Because it works *better* for those of us who were around this age when the show is on. And it is on *a lot*. But when it's off, it takes you right out.
The horror was more or less abstracted to a general horror-movie sort of problem this season, giving the characters less specific rules-sorting to do, which I support. At times the visual and filmic references to other things was so heavy handed, though, the show almost folded in on itself.
Still, somehow, the show works. I still really enjoyed it, and I know why.