DC Comics, in a sales death spiral, continues to not fire the people making the same terrible decisions they've been making for well over a decade. On Thursday, DC Comics released a video of famed comics writer and live-action area liaison, Geoff Johns talking the mysterious "Rebirth" event hinted at by DC Comics Publisher Dan Didio via an obnoxious image released via twitter a couple of weeks ago.
this isn't even no data, this is negative data |
This week is a sort of comics retailers meeting in Portland, OR, and DC has to say something to make retailers think the shoddy output and related plummeting sales of their company currently running comic shops right into the ground is due for am upturn. Knowing that Dan Didio has about the same level of credibility as the Sham-Wow guy (and Jim Lee is, let's be honest, not great at this sort of thing), at least for the public face they put good ol' Geoff Johns out there in front with a video and some announcements about new price points, new #1's and a return to the numbering on Detective and Action Comics.