Look, I don't really read any DC Comics any more. Which, yeah... I know, right?
And I have gotten quite tired of saying that watching DC Comics as a publisher/ company/ whatever is waaaaay more interesting than their output.
But what I do know is that for the past year or so, DC's sales have been sliding like mad, and my guess is that even the current milking of Dark Knight Returns with the inconceivably named third volume The Master Race, isn't working out quite as planned.
|"I just keep failing upward!"|
Anyway, rumors were a-hopping today at Bleeding Cool that a line-wide reboot was in the works. Heidi opined on this over at Comics Beat.
Then, Didio and Lee both tweeted a kind of stupid looking image of a blue curtain with the word "Rebirth" projected onto the curtain.
After the abysmal Convergence event this summer, DC tried to appeal to the kids with the pander-y "DC You" effort. A comic for every kind of reader! As long as you're an 18-25 year old who likes Harley Quinn. The marketing effort was going full blast until pre-orders came in, and the plug was yanked overnight. The pre-Convergence sales slide reportedly has accelerated quite a bit.
I would argue, looking at DC's line as of right now, the folks working at DC no longer understand the appeal of DC, and the burnt bridges with folks like Grant Morrison and Mark Waid the past few years are telling. New 52 alienated much of the pre New 52 audience. I cannot imagine what audience they think is going to show up in the shops if "Rebirth" does mean "we're starting all over again. Again." On the plus side, the New 52 audience only spent 5 years investing in DC, not a couple of decades.
I am beyond speculating what any of this means, nor do I believe DC will right the ship under the same leadership pulling the same stunts. I chalk it up to naivete on the part of Diane Nelson and other DC Entertainment execs not really understanding the comics industry enough to get what may be happening in their own offices or out there in the wild (nor caring. I mean, over the course of a year, the new publication comics at DC earn DC Entertainment something like what a new Batman movie will bring them in the first hour of the first day). And DC's catalog of trades and licensed material doesn't need new comics to succeed.
Here's to whatever the hell "Rebirth" means. Shine on, you crazy diamonds.