|oh, no. I couldn't possibly. No, thank you.|
The Hollywood Reporter posted an article today explaining why X-Men: Dark Phoenix underperformed at the box office. It's an article that explains how the execs at Fox were wrong about what went wrong with X-Men: Apocalypse and how they mis-course corrected with Dark Phoenix.*
I'll argue, the article is no more correct about what went wrong (re: why people didn't show up) than the condescending treatment it gives the execs trying to sort things out in the days after the poor performance of Apocalypse.