Yesterday a whole block of cartoon programming centering on DC's characters, lasting over multiple hours per week (over multiple years) on Cartoon Network was announced. Kids (and adults) will be getting family-friendly versions of Batman, Plastic Man, Doom Patrol and a My Little Pony-type take on Wonder Woman, Batgirl and Supergirl.
One also cannot help but notice that Hot Wheels (yes, the tiny, inexpensive toy cars) has been running ads for Justice League themed cars on the backs of certain DC comics that, historically, should be kid-friendly, such as Superman.
And, of course, General Mills is putting the Justice League on boxes of cereal. In their traditional costumes.
Diane Nelson was not brought to DC Comics (which she immediately renamed DC Entertainment) because she happened to suggest to Warner Bros. that they could do well to publish this nifty book about a wizarding school and the unlucky little boy living under the stairs. Nelson was one of the architects who turned Harry Potter the book into Harry Potter the cultural touchstone. The Potter franchise is clearly cross-generational, reaching out well past the original audience of young readers and becoming a movie franchise worth more than most nations, a tourist destination in Florida, a line of high-end collectibles in your SkyMall catalog, lines of cheap Halloween costumes, etc...
What's curious to me is that I'm assuming Nelson is at least partly aware of the strategies at the comics side of DC, and has raised a thumb in support of the "males 18-34" plan put into place by DC Comics.