This makes me sad. And this is sort of the thing that is making me wonder about the stated goal of aiming your comics at the 18-34 year old male demographic.
While I do think the comics of the 90's were aimed at an all-ages audience, the 90's Superman comics by-passed the Bronze Age in terms of "world building", but it was also one of the dullest eras of Superman as creators tried everything in their power to avoid reminding readers of the past 50 years of Superman comics and tried to pretend that Superman was just a straightforward superhero book that would fit in alongside "gritty" books. And, hey, who should be picking up writing chores on Superman than Dan Jurgens and Keith Giffen? Competent writers, but its a strange fit to jump 20 years backward as they're supposedly moving forward.
The 90's were not a creative wasteland for comics. It was a pretty great time for Vertigo and the development of comics outside of superheroes, but there were 7 years or so in there I was only ever skipping across the top of superhero comics as I really didn't think they had much to offer me. This was the era where creators earnestly believed that all they needed to do to "hip up" Superman was apply a haircut that was already going out of style at the time, and then add villains with names like "Massacre".
I might add, in the 90's, I was a male ages 15-25 during that time, so you'd think... anyhow.
Look... there are a lot of readers out there, and a lot of potential readers. The most popular version of Superman in two decades hasn't been the "Byrne-era version", but the hepped-up Silver-Age take from All Star Superman. A version that included Jimmy Olsens and Kryptos and Chronovores and Bizarros.
I've no doubt there's a crowd out there who unironically enjoys the boobs & bullets approach to comics, but right now I'd remind DC - the hottest thing in geekdom at the moment is Dr. Who.
There aren't too many similarities between Dr. Who and Superman at first blush, but the expanded worlds they inhabit, the whimsical nature of many of the stories, the and I think The Doctor and Superman as last of their kind, fighting to make Earth a better place is not insignificant. The Doctor has a sonic screwdriver, Superman IS the sonic screwdriver.
When I hear that there's no place for Krypto in the current adventures of Superman, I think it informs me of the approach of "seriousness" that DC has mistakenly believed would lead to relevance for their flagship character.
I've argued before, and I'll stick to my guns, that DC is mis-reading the 18-34 year old demographic, and their adoration of the ironic, silly, campy, etc... And that while the guys who are buying Red Hood & The Outlaws might not pick up a Krypto comic, there's an audience that would, and that audience isn't being served.
Part of Superman's uniqueness is that he's "first", but that doesn't immediately mean "best". The Model T is not the best assembly-line car. Nobody is looking to take a ride on the Kittyhawk Flyer.
Instead, its Superman's rich history and the tapestry of villains, friends, family, the sorts of exploits he'll partake in that set him apart. There's no reason you can't tell a Death of Superman story with Krypto, or any of a thousand other Superman stories knowing Krypto is out there as part of the Super-universe.
Anyhow, I was glad to wake up to see this: