Before I'd read the names associated with the books, I generally liked the concept behind Marvel's Season One initiative. The books would retell the origins of Marvel's top characters and get something in bookstores and online that a new reader could pick up and enjoy. Unlike DC's now baffling Earth One effort, Marvel basically chose to retell the same stories in a fashion that seems ready-for modern audiences. In a way, this is the same continuity - just a wee bit cleaned up and with modern backdrops.
I believe this Fantastic Four Season One is the first Season One release, and its a promising start if the goal is to create a comfortable entry point to the Marvel Universe for someone vaguely aware of the brand and characters.
As a veteran comics read, I've tried to become more aware of the Fantastic Four in recent years, but I find my FF fandom extends only as far as the person working on the book. Kirby? Yes! Mark Waid? Absolutely. But when Mark Millar took on the book a few years ago, I dropped it and never came back. And that was after some bumpy readership between Waid and Millar during which my reading was never steady.