My movie consumption habits wax and wane. Certainly once NCAA Football starts, I am just not going to wind up at the theater for most of the season, and that trend is generally true right up past Christmas.
So its partially my fault, but... did you know that in about a month the third installment of The Chronicles of Narnia is hitting the silver screen? That said, I thoroughly did not enjoy the second installment. It was full of mixed messages, confused allegories, odd racial overtones and seemed to get a pass in ways that I didn't understand. *
Despite the relative pop-culture silence that followed its release, Price Caspian performed to expectation. And I'd think that the new installment is also supposed to be a major movie. That is, unless they're running a Producers-like scam, I'd expect the backers of CoN3: Voyage of the Dawn Treader would want to make some money. If I couldn't avoid a Scott Pilgrim ad no matter where I turned for three months prior to that movie's release, doesn't Aslan deserve a little marketing love?
I half have to believe that studios are floating "non-marketing" marketing techniques. If nobody showed to see Scott Pilgrim, was it because they were sick of the movie before it had ever been released? So why not wait until a couple weeks before the movie and then drop a few ads?
That's speculation, but certainly a long tail on these efforts doesn't seem to have much pay-off.
Also, apparently there's a movie coming out I'm pretty much going to have to see, which I saw the ad for today for the first time:
The Warrior's Way
Samurais and ninjas and whatnot in the Old West? I... What... How did this get made and nobody told me? I mean, it looks terrible, but in a "Hey, Jason, we're going to the 3:00 showing of Warrior's Way. You're coming, right?" "Oh, absolutely." sort of way.
*I did not have the same overall negative reaction to The Lion, the Witch and the Wardrobe that I recall Steven and Lauren having. I thought it was a cute kid's movie. And, honestly, thought Tilda Swinton was a lot of fun.