Tuesday, June 21, 2011

A few items about DC Comics - newsstand, credits on Green Lantern film, etc...

Comics coming back to the newsstand

Marvel got some ink Monday for mentioning that they are going to be working with retail chains to get their comics back on newsstands.  That's a great move, and its something I've been hoping for for a long, long time.  No doubt as info comes out about the DC Relaunch and marketing efforts associated with the relaunch (which really means very little until sales roll in), Marvel is scrambling to make sure they're part of the newsfeed, too, and don't appear to be lagging.  And, you know what?  They're not.

Yes, they were ahead on the iPad thing, for whatever that's been worth.  But surely the "day and date" digital stuff from DC put a bee in their bonnet, especially after the $2.99 fiasco.

But you may remember this Bleeding Cool post from June 3rd of DC and Marvel books sharing the shelf at Barnes and Noble. Those are floppies, not trades.

DC is about to go on a media blitz advertising the fact that their comics are on sale online and in comic shops, but...  you don't do a wide canvas national TV ad campaign unless you're putting out a product people can buy damn near everywhere, not at $2.99 a pop.

Green Lantern Creators not named

In all the hubbub about the box office for Green Lantern and "mixed"* reviews, the media hasn't noticed that the creators of Green Lantern aren't exactly enjoying the celebratory spotlight of Stan Lee or the up-front credits of Bob Kane and Siegel and Shuster on their character's movies.

Noah Kuttler's discussion of why this is important.  

also, Noah's review and then one from Gerry.

*read: poor

1 comment:

Simon MacDonald said...

I'm glad that comics are making their way back onto the newsstand. Interestingly enough DC seems to be making all the right moves with holding prices down to $2.99 and going digital while Marvel seems to be more reactionary to DC's moves. I guess the guys at Marvel haven gotten sluggish as they enjoy the top spot in the industry.