This is really remarkable. All those kids in Superman shirts! It's hard to imagine, this was just about 1 year after Superman debuted in the comics and already the character was a hit with the masses.
You can see DC publisher Harry Donenfeld riding an elephant, Jack Liebowitz and MC Gaines, and Jerry Siegel. I half think the woman at the end might be Siegel's first wife, but I'm not sure.
I've read about so many of these people over the years, it's wild to see them in living color.
This is all before DC really settled on the looks of Superman "S" shiefd, as evidenced by the costume and the kids' shirts.
I'm always amazed to see footage like this, candid shots of folks on the street, to see what people actually looked like and how they dressed, rather than relying on the soft filter of the Hollywood lens.